Pricing
Architectural Visualisation Pricing
Architectural visualisation pricing depends on geometry, context, outputs and review scope. The figures below are illustrative examples, not approved studio rates.
| Output | Illustrative example |
|---|---|
| Exterior CGI still | £595 |
| Interior CGI still | £495 |
| Verified view (AVR Level 3) | £650 |
| Aerial CGI | £950 |
| 30-second animation | £3,500 |
| 360° tour (per scene) | £850 |
Project guidance
What work contributes to an architectural visualisation fee?
A visualisation fee covers preparation, scene production, review and final delivery. Model readiness changes the preparation work: coordinated geometry still requires checking, while drawings without a usable model require interpretation and modelling. Surrounding buildings, terrain, bespoke furniture and detailed planting add separate scene requirements.
Output type changes production demands. Several stills share some scene preparation but require individual camera and finishing work. Animation requires continuity along a route. Interactive scenes require optimisation and delivery testing. Photography, survey, hosting and third-party licences belong in the scope when the chosen output needs them.
Project guidance
How should you compare two rendering quotations?
Compare quotations against the same deliverable list. Record the image count, dimensions, design source information, context extent and review stages. Identify whether the fee includes photographic capture, survey data, print-ready masters and alternative crops. Separate a new scene from another view of already prepared geometry.
Check revision allowances and the handling of later drawing changes. Agree VAT treatment, payment stages, usage rights and whether source files form part of delivery. A lower headline figure does not describe a comparable commission when important preparation or approval work is excluded.
Project guidance
What establishes the final price and programme?
The written project quotation establishes the actual price and programme. The figures in the table are illustrative examples, not approved studio rates or a promise that every project starts at that fee. Scene complexity, unresolved information and output requirements determine the work needed for a particular commission.
First-draft review and final delivery are separate dates. Reserve time for consolidated comments and record when geometry and materials become approved. Changes after those approvals affect dependent images and animation frames. An agreed information schedule provides a more reliable basis than an unsupported universal turnaround claim.
Further reading
Which guides explain these decisions?
- How Much Does Architectural Visualisation Cost in the UK? →
Architectural visualisation cost depends on modelling, context, output format, image count and review scope. A written project quote establishes the actual price.
- Verified View vs Photomontage vs CGI →
A CGI is fully computer-generated, a photomontage combines CGI with site photography, and a verified view is a photomontage backed by survey data.