London service

Property Marketing CGI in London

Property marketing CGI in London presents unbuilt homes, interiors and shared spaces for an off-plan campaign. Exterior, interior and amenity images use one coordinated design issue, with indicative features and publication rights agreed in the brief.

Villa living room with an exposed timber ceiling, neutral sofa and open doors towards palms and the sea

Project guidance

How is a London property campaign image set defined?

A property campaign image set is defined by the spaces and decisions the audience needs to understand. An exterior establishes arrival and setting, an interior explains the dwelling and outlook, and an amenity image shows the shared space included in the offer. Select representative layouts and finish packages rather than assuming one image describes every home.

Use the project's actual London address and surrounding design information. A named district is not permission to add an unrelated skyline or imply an unsupported view. Record which elements form part of the proposed specification and which furnishings or planting are illustrative. Keep approved building geometry consistent across the campaign.

Project guidance

How are interiors and exterior views coordinated?

Interiors and exterior views are coordinated through the same model revision and finish schedule. Window positions, floor levels and visible outlook need to agree between scenes. Furnishing plans explain room use without changing the supplied room proportions. The appointed design team confirms finishes and any indicative alternatives before final rendering.

Review the camera, room geometry and finish references in separate stages. An amenity or show-apartment scene needs an explicit specification rather than details borrowed from another project study. The uploaded site images illustrate architectural subjects; they are not evidence of a completed London commission or a promised property view.

Project guidance

Which campaign files and permissions are agreed before delivery?

Campaign files and permissions are agreed against the intended publication channels. Specify master dimensions, brochure use, property-portal crops and web derivatives. Confirm the image licence and any onward use by agents or other appointed parties. A crop that removes context remains a campaign derivative, not a replacement for the approved design master.

Record the design issue shown and the approval contact for each final image. Changes to a layout, finish package or façade affect all dependent scenes. Marketing CGI communicates the proposed property; it does not prove construction completion, guarantee sales or establish planning approval.

Reading

Which guides explain this London service brief?

Related

Which pages explain the wider service?

Property Marketing CGI provides the UK-wide service brief. Architectural visualisation in London explains the city context.

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